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Burns, Alvin C.

Marketing research Alvin C. Burns, Ronald F. Bush. - 5. ed. - Upper Saddle River, N.J. Prentice Hall c2006. - 1 v. (various pagings) ill. (some col.) 26 cm. 1 computer laser optical disc (4 3/4 in.)

"SPSS integration" ESTE LIBRO INCLUYE UN DISCO

Includes bibliographical references and index.


System requirements for accompanying computer disc: Windows 95, Windows NT 3.51 or higher.

ISBN: 0131477323

LCCN: 2005053464

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B779 2006

Dewey Class. No.: 658.83 / B9671m5