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International marketing Philip R. Cateora, Mary C. Gilly, John L. Graham.
Detalles de publicación: New York McGraw-Hill Irwin c2009.Edición: 14th edDescripción: xxxi, 711 p. ill. 27 cmISBN:- 9780073380988
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF 1416 .C375 2009 (Navegar estantería(Abre debajo)) | Disponible | 50000003196770 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Cateora and Graham&'s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.
Includes bibliographical index.
EIGM 01/2010