International marketing
Cateora, Philip R.
International marketing Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - New York McGraw-Hill Irwin c2009. - xxxi, 711 p. ill. 27 cm.
Includes bibliographical index.
9780073380988
Export Marketing
International business enterprises
International marketing Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - New York McGraw-Hill Irwin c2009. - xxxi, 711 p. ill. 27 cm.
Includes bibliographical index.
9780073380988
Export Marketing
International business enterprises