Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis.
Detalles de publicación: Ohio South-Western c2010.Edición: 5th edDescripción: 1 v. (various pagings) ill. 26 cmISBN:- 9780547079929
- 658.8342 H8683c5 22
- HF5415.32 .H69 2007
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 H8683c5 (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002439795 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 H8683c5 (Navegar estantería(Abre debajo)) | Disponible | 80000002402686 |
Descripciones mejoradas de Syndetics:
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Part I An Introduction To Consumer Behavior
- 1 Understanding Consumer Behavior
- Part II The Psychological Core
- 2 Motivation, Ability, and Opportunity
- 3 Exposure, Attention, and Perception
- 4 Knowledge and Understanding
- 5 Attitudes and Emotion Based on High Consumer Effort
- 6 Attitudes and Emotion Based on Low Consumer Effort
- 7 Memory and Retrieval
- Part III The Process Of Making Decisions
- 8 Problem Recognition and Information Search
- 9 Judgment and Decision Making Based on High Consumer Effort
- 10 Judgment and Decision Making Based on Low Consumer Effort
- 11 Post-Decision Processes
- Part IV The Consumer'S Culture
- 12 Consumer Diversity
- 13 Social Class and Household Influences
- 14 Psychographics: Values, Personality, and Lifestyles
- 15 Social Influences on Consumer Behavior
- Part V Consumer Behavior Outcomes
- 16 Adoption of, Resistance to, and Diffusion of Innovations
- 17 Symbolic Consumer Behavior
- 18 Ethics and the Dark Side of Consumer Behavior and Marketing