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Consumer behavior

Hoyer, Wayne D.

Consumer behavior Wayne D. Hoyer, Deborah J. MacInnis. - 5th ed. - Ohio South-Western c2010. - 1 v. (various pagings) ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 9780547079929

LCCN: 2008935578

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .H69 2007

Dewey Class. No.: 658.8342 / H8683c5

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