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Consumer behavior buying, having, and being Michael R. Solomon.
Detalles de publicación: Upper Saddle River, NJ Pearson/Prentice Hall c2009.Edición: 8th edDescripción: xxv, 694 p. col. ill. 29 cmISBN:- 9780136015963
- 0136015964
- 658.8342 S6891c8 22
- HF5415.32 .S6 2009
Recursos en línea:
Contenidos:
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8342 S6891c8 (Navegar estantería(Abre debajo)) | Disponible | 80000002402660 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
For undergraduate and MBA courses in consumer behavior.
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences.Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
Tabla de contenidos provista por Syndetics
- Preface
- FM
- Section I Consumers in the Marketplace
- Chapter 1 Consumers Rules
- Section II Consumers as Individuals
- Chapter 2 Perception
- Chapter 3 Learning and Memory
- Chapter 4 Motivation and Values
- Chapter 5 The Self
- Chapter 6 Personality and Lifestyles
- Chapter 7 Attitudes
- Chapter 8 Attitude Change and Interactive Communications
- Section III Consumers as Decision Makers
- Chapter 9 Individual Decision Making
- Chapter 10 Buying and Disposing
- Chapter 11 Group Influence and Opinion Leadership
- Chapter 12 Organizational and Household Decision Making
- Section IV Consumers and Subcultures
- Chapter 13 Income and Social Class
- Chapter 14 Ethnic, Racial, and Religious Subcultures
- Chapter 15 Age Subcultures
- Section V Consumers and Culture
- Chapter 15 Cultural Influences on Consumer Behavior
- Chapter 17 The Creation and Diffusion of Global Cons