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Solomon, Michael R.

Consumer behavior buying, having, and being Michael R. Solomon. - 8th ed. - Upper Saddle River, NJ Pearson/Prentice Hall c2009. - xxv, 694 p. col. ill. 29 cm.

Includes bibliographical references and indexes.

Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.

ISBN: 9780136015963 0136015964

LCCN: 2008000236

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.32 / .S6 2009

Dewey Class. No.: 658.8342 / S6891c8