Descripciones mejoradas de Syndetics:

Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

Tabla de contenidos provista por Syndetics

• Introduction(p. vii)
• 1 Reinventing the Academic Library(p. 1)
• 2 Making It Happen: Leadership and the Professional Staff(p. 16)
• 3 Public Service Staffing: Past, Present, and Future(p. 31)
• 4 A Great Place to Be: Creating a Livable Library(p. 48)
• 5 Transforming Spaces on Tight Budgets(p. 69)
• 6 Making the Transition to a Twenty-First-Century Library(p. 86)
• 7 Innovation at the Forefront(p. 110)
• 8 Sharing Our Vision: Marketing the Academic Library(p. 130)
• 9 Customer Service: Making It All Come Together(p. 152)
• 10 Evaluating Our Progress(p. 172)
• Index(p. 189)

Reseñas proporcionadas por Syndetics

Booklist Review

Woodward, formerly an academic library administrator and now with a second career in public libraries, presents her thoughts on how academic libraries need to keep the customer's point of view in focus at all times. She discusses integrating technology to meet today's student and faculty needs, reevaluating the role and function of library service desks, implementing staffing strategies to match customer expectations, and creating effective promotional materials. One of the best chapters is Sharing Our Vision: Marketing the Academic Library, which covers formulating a marketing plan and identifying and reaching the customers. A short, useful list of resources concludes each chapter. Though there is nothing really new here, the book brings current ideas together in one place.--Awe, Susan Copyright 2009 Booklist