Tabla de contenidos provista por Syndetics

• Part I Market-Driven Strategy
• Chapter 1 Market Driven Strategy
• Chapter 2 Business and Marketing Case
• 1-1 Bertelsmann AG - China Case
• 1-2 Wal-Mart Case
• 1-3 EuroDisney
• Part II Situation Analysis
• Chapter 3 Market Vision, Structure, and Analysis
• Chapter 4 Segmenting Markets
• Chapter 5 Continuous Learning about Markets Case
• 2-1 Iridium Case
• 2-2 Nike Case
• 2-3 Campbell Soup
• Part III Designing Market-Driven Strategies
• Chapter 6 Market Targeting and Strategic Positioning
• Chapter 7 Relationship Strategies
• Chapter 8 Planning for New Products Case
• 3-1 Johnson & Johnson Case
• 3-2 McDonald's Case
• 3-3 Apex Chemical Company
• Part IV Market-Focused Program Development
• Chapter 9 Strategic Brand Management
• Chapter 10 Managing Value Chain Relationships
• Chapter 11 Pricing Strategy
• Chapter 12 Promotion, Advertising, and Sales Promotion Strategies
• Chapter 13 Sales Force and Direct Marketing Strategies Case
• 4-1 Hill's Science Diet Pet Food Case
• 4-2 Hewlett-Packard Company Case
• 4-3 Yoplait USA
• Part V Implementing and Managing Market-Driven Strategies
• Chapter 14 Designing Market-Driven Organizations
• Chapter 15 Strategy Implementation and Control Case
• 5-1 Airbus Case
• 5-2 United States Tobacco Company Case
• 5-3 Motorola
• Part VI Comprehensive Cases Case
• 6-1 Coca-Cola (Japan) Company Case
• 6-2 SystemSoft Corporation Case
• 6-3 Cima Mountaineering, Inc. Case
• 6-4 CUTCO International Case
• 6-5 Highlights for Children, Inc. Case
• 6-6 L'Oreal Nederland BV Case
• 6-7 Capital Case
• 6-8 Corporation Case
• 6-9 During AG (Fottle) Case
• 6-10 Optical Fiber Corporation Case
• 6-11 Murphy Brewery Ireland, Limited Case
• 6-12 Golden Valley Microwave Foods, Inc. Case
• 6-13 The Bacova Guild, Ltd. (A) Case
• 6-14 Powrtron Corporation Case
• 6-15 Wind Technology Case
• 6-16 Dunkin' Donuts Case
• 6-17 Stone & Lewis Case
• 6-18 Konark Television India Case
• 6-19 Wentworth Industrial Cleaning Supplies Case
• 6-20 LoJack Corporation