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Strategic marketing

Cravens, David W.

Strategic marketing David W. Cravens - 8th ed. - Burr Ridge, Illnois Irwin c2006. - xvii, 679 p. ill. 26 cm. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 0072466650 112.50

LCCN:

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management--Case studies.
Marketing--Management.

LC Class. No.: HF5415 / .C6944 2006

Dewey Class. No.: 658.8/02

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