The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman.
Detalles de publicación: New York McGraw-Hill c2002.Descripción: vii, 294 p. ill. 25 cmISBN:- 0071379495
- HD30.3 .A73 2002
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| Libro | Biblioteca de Mayagüez Colección General mb | HD30.3 .A73 2002 (Navegar estantería(Abre debajo)) | Disponible | 50000002156775 |
Descripciones mejoradas de Syndetics:
Strategies for clear communication in today's muddled corporate environment
Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate Communication The Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
Includes bibliographical references (p. 267-282) and index.
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CHOICE Review
Argenti (Dartmouth) and Forman (UCLA) offer practical wisdom for leaders who want to improve corporate communication. Both authors are highly respected for their expertise in this area and are academics of considerable reputation. Citing numerous problematic cases, from crises such as Hooker Chemical's Love Canal to the internal communication reforms at Navistar, they weave a focused approach for dealing with the complexities of various issues. Beginning by carefully defining corporate communications and describing its history, they show the reader how the process works and discuss a range of topics, e.g., issues of image and reputation, corporate advertising, internal communication, investor relations, community outreach, old and new media strategies, and communication management of crises. The book is extremely well written and indexed, and has endnotes by chapter useful for those desiring additional information. ^BSumming Up: Recommended. Upper-division undergraduate through professional collections. L. J. Cumbo Emory and Henry CollegeNotas de autor provistas por Syndetics
Paul Argenti is Professor of Management and Corporate Communication at the Tuck School of Business at Dartmouth College. Both The Wall Street Journal and US News & World Report have rated Professor Argenti's department number one in the nation. The author of numerous books and journal articles, including 1994's groundbreaking Corporate Communication , Professor Argenti has provided management and corporate communication consulting and training to organizations for more than 20 years.
Janis Forman, Ph.D., is founder and director of the Management Communication Program for UCLA's Anderson Graduate School of Management. Professor Forman is a distinguished senior consultant, educator, and speaker. Author of several books and many articles, she received the Association for Business Communication's researcher award for her extensive publication record and its impact on the profession.