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The power of corporate communication

Argenti, P.A.

The power of corporate communication crafting the voice and image of your business Paul Argenti, Janis Forman. - New York McGraw-Hill c2002. - vii, 294 p. ill. 25 cm.

Includes bibliographical references (p. 267-282) and index.

ISBN: 0071379495

Subjects--Topical Terms:
Communication in management
Communication in organizations
Corporations.--Public relations.

LC Class. No.: HD30.3 / .A73 2002

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