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Management of electronic media Alan B. Albarran.
Detalles de publicación: Belmont Wadsworth Pub. Co. c1997.Descripción: xix, 324 p. ill., maps 25 cmISBN:- 0534262740 (acid-free paper)
- 384.54/068 20
- P96.M34 A4 1997
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 384.54 A327m (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002578477 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 384.54 A327m (Navegar estantería(Abre debajo)) | Disponible | 80000002206814 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Driven by a variety of forces, the process of management for the electronic media has changed dramatically. The text presents a modern approach to management. Instead of addressing management of each of the media separately, the author asserts that a basic set of skills which apply to all media must first be learned before the specific needs of each industry are presented.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- Preface
- List of Abbreviations and Acronyms
- 1 Managing in the Electronic Media
- 2 The Media Marketplace: Markets, Mergers, Alliances and Partnerships
- 3 Ethics of Management
- 4 Theories of Management
- 5 Financial Management
- 6 Managing Personnel
- 7 Audiences and Audience Research
- 8 Programming: Strategy and Distribution
- 9 Marketing
- 10 News and News Management
- 11 Regulatory Influences and Electronic Media Management
- 12 Electronic Media Management: The Role of Public Relations
- 13 Technology and Electronic Media Management
- Glossary of Key Terms
- Index