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Management of electronic media

Albarran, Alan B.

Management of electronic media Alan B. Albarran. - Belmont Wadsworth Pub. Co. c1997. - xix, 324 p. ill., maps 25 cm.

Includes bibliographical references and index.

ISBN: 0534262740 (acid-free paper)

LCCN: 96019353

Subjects--Topical Terms:
Mass media--Management.

LC Class. No.: P96.M34 / A4 1997

Dewey Class. No.: 384.54/068

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