The cultural dimension of international business Gary P. Ferraro.
Detalles de publicación: Upper Saddle River, NJ Prentice Hall c2002.Edición: 4th edDescripción: x, 214 p. : ill. ; 23 cmISBN:- 0130903272(pbk.)
- 302.3/5 21
- HD2755.5 .F48 2002
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 320.35 F376c4 (Navegar estantería(Abre debajo)) | Disponible | 80000002195066 |
Descripciones mejoradas de Syndetics:
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.
Preparing future American businessmen and women to understand and cope with the cultural dimension of their professions, this text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. It explores (1) general concepts about culture that can be applied to any cross-cultural situation; (2) the nature of communication, both linguistic and nonverbal; (3) contrasting value systems; and (4) a wide variety of sources for locating culture-specific information. A conceptual approach provides students with the necessary framework for understanding the cultural dimension of the international business arena.
Includes bibliographical references (p. 199-206) and index.
Tabla de contenidos provista por Syndetics
- 1 Cultural Anthropology and International Business
- 2 Cultural and International Business: A Conceptual Approach
- 3 Communicating across Cultures: Language
- 4 Communicating across Cultures: The Nonverbal Dimension
- 5 Contrasting Cultural Values
- 6 Negotiating across Cultures
- 7 Coping with Culture Shock
- 8 Developing Global Managers
- Appendix A Cross-Cultural Scenario Discussions
- Appendix B Locating Relevant Cultural Information
- References
- Index