The cultural dimension of international business

Ferraro, Gary P.

The cultural dimension of international business Gary P. Ferraro. - 4th ed. - Upper Saddle River, NJ Prentice Hall c2002. - x, 214 p. : ill. ; 23 cm.

Includes bibliographical references (p. 199-206) and index.

0130903272(pbk.) 36.00

00067759


International business enterprises--Social aspects.
Technical assistance--Anthropological aspects.
Intercultural communication

HD2755.5 / .F48 2002

302.3/5
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