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Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Detalles de publicación: Ohio South-Western College Publishing c1999.Edición: 5th edDescripción: xxxviii, 773 p. ill. 26 cmISBN:- 0538870117
- 658.8 L2181m5
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L2181m5 (Navegar estantería(Abre debajo)) | c.2 | Disponible | 80000002187691 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.8 L2181m5 (Navegar estantería(Abre debajo)) | Disponible | 80000002186529 |
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Descripciones mejoradas de Syndetics:
This text is lively, interesting, and filled with current examples. The latest concepts and theories are covered in a practical and contemporary manner. Topics include Internet marketing, marketing plans, customer value, small business, global and multicultural marketing, ethics, and careers in marketing.This is a comprehensive marketing resource is organized around the marketing mix.
Includes bibliographical references and index.
Tabla de contenidos provista por Syndetics
- 1 An Overview of Marketing
- 2 Strategic Planning: Developing and Implementing a Marketing Plan
- 3 The Marketing Environment
- 4 Developing a Global Vision
- 5 Ethics and Social Responsibility
- 6 Consumer Decision Making
- 7 Business-to-Business Marketing
- 8 Segmenting and Targeting Markets
- 9 Decision Support Systems and Marketing Research
- 10 Product Concepts
- 11 Developing and Managing Products
- 12 Services and Nonbusiness Marketing
- 13 Customer Value and Quality
- 14 Channels and Distribution
- 15 Retailing and Wholesaling
- 16 Promotion Strategy and Marketing Communication
- 17 Advertising and Public Relations
- 18 Sales Promotion and Personal Selling
- 19 Internet Marketing
- 20 Pricing Concepts
- 21 Setting the Right Price
- Appendix
- Careers in Marketing