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Marketing

Lamb, Charles W., Jr.

Marketing Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - 5th ed. - Ohio South-Western College Publishing c1999. - xxxviii, 773 p. ill. 26 cm.

Includes bibliographical references and index.

ISBN: 0538870117 45.00

Subjects--Topical Terms:
Marketing--Management.
Marketing

Dewey Class. No.: 658.8 / L2181m5

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