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When making lifetime gifts, or passing on wealth to your heirs, it's easy to overlook the tax consequences. As a result gifts are too often wrapped in an unnecessary tax bill. Also, following several years of rising house prices, inheritance tax can bite deeply into even modest estates. Yet with forward planning, in many cases a tax bill can be reduced or avoided altogether. This guide explains how to plan your giving and shows you how to use tax rules efficiently to ensure that your gift reaches the right person and is not unnecessarily taxed. It includes handy calculators, numerous examples and sections on popular themes such as giving away your home, making gifts to children and grandchildren, and using trusts.

Tabla de contenidos provista por Syndetics

• I Marketing Philosophy And Strategy
• 1 Marketing and the Job of the Marketing Manager
• 2 Developing a Marketing Strategy
• II Analysis For Marketing Decisions
• 3 Marketing Research
• 4 Analyzing Consumer Behavior
• 5 Organizational Buying Behavior
• 6 Market Structure and Competitor Analysis
• III Marketing Decision Making
• 7 Product Decisions
• 8 New Product Development and Marketing
• 9 Integrated Marketing Communications and Advertising Strategy
• 10 Managing Channels of Distribution
• 11 Managing Direct Channels: Sales Management and Direct Marketing
• 12 Pricing
• 13 Sales Promotion
• 14 Customer Relationship Management
• 15 Strategies for Service Markets

Notas de autor provistas por Syndetics

Russell S. Winer is the Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (NY) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.LT., Stanford University, New York University, the Helsinki School of Economics, the University of Tokyo, and Ecole Nationale des Ponts et Chausees.

Winer has written three books: Marketing Management, Analysis for Marketing Planning, and Product Management, and has authored more than 50 papers in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. He is a former editor of the Journal of Marketing Research, the current co-editor of the Journal of Interactive Marketing, and is on the editorial boards of the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the California Management Review.

He has participated in executive education programs around the world, and is currently an advisor to a number of start-up companies.