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Marketing Management

Winer, Rusell S.

Marketing Management Rusell S. Winer. - 2nd ed. - NJ Prentice Hall 2003. - xxv, 481 p. ill. (some col. ) 28 cm.

Includes bibliographical references and index.

ISBN: 0131405470

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W5476 2003

Dewey Class. No.:

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