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Strategies for effective customer education Peter Honebein.
Detalles de publicación: Lincolnwood, Ill., USA NTC Business Books c1997.Descripción: xv, 191 p. ill. 24 cmISBN:- 0844235822
- TX335 .H53 1997
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | TX335 .H53 1997 (Navegar estantería(Abre debajo)) | Disponible | 50000002092681 |
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Descripciones mejoradas de Syndetics:
Customer education is a key element of the marketing mix before, during, and after the sale. It's a proven technique for stimulating growth, reducing costs, and enhancing customer satisfaction. Strategies for Effective Customer Education shows students how to: Provide customers the knowledge they need to choose one product over another Ensure that customers can succeed by using this product Raises barriers to competition by increasing switching costs Develop and deliver quality solutions for the organization.
"American Marketing Association."
Includes bibliographical references (p. 175-180) and index.
Tabla de contenidos provista por Syndetics
- 1 The Future of Customer Education
- 2 Defining Customer Education
- 3 Analyzing Performance Products with Customers and Products
- 4 Driving Forces for Customer Education
- 5 The Process of Customer Education
- 6 Product Systems
- 7 Customer Education Solutions
- 8 Implementing Customer Education Programs
- 9 Evaluating Customer Education Programs