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Strategies for effective customer education

Honebein, Peter

Strategies for effective customer education Peter Honebein. - Lincolnwood, Ill., USA NTC Business Books c1997. - xv, 191 p. ill. 24 cm.

"American Marketing Association."

Includes bibliographical references (p. 175-180) and index.

ISBN: 0844235822

Subjects--Topical Terms:
Consumer education
Customer relations

LC Class. No.: TX335 / .H53 1997

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