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Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry's most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format. Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts--widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations--definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations

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CHOICE Review

Rosenberg covers a plethora of interrelated disciplines in a comprehensive and authoritative manner. His dictionary contains more than 5,500 terms and phrases not only from marketing and advertising, but from merchandising, consumer behavior, sales, and broadcasting. Terms are arranged in alphabetical order. Acronyms and abbreviations are included liberally throughout. Definitions are multicontextual, beginning with general meanings and concluding with definitions listed by area of specialty. Government and private sector terminology are incorporated in addition to the latest terms from international marketing and advertising. Students, general readers, and media professionals will find this edition invaluable, concise, and well organized. Most entries are carefully cross-referenced utilizing "see," "synonymous with," or "cf." Foreign words and slang terminology are employed only if they have become part of English language and culture. Recommended for all readers. A. Todman; St. John's University (NY)

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About the author JERRY M. ROSENBERG is a professor at the School of Business Administration and the Graduate School of Management of Rutgers University. He has also taught at the City University of New York, Cornell University, and Columbia University. A noted lexicographer, consultant to the Oxford English Dictionary, and widely published writer on business and technology, Dr. Rosenberg's seventeen books include the Dictionary of Business and Management, Dictionary of Banking, and the Dictionary of International Trade. Dr. Rosenberg received his PhD from New York University.