Dictionary of marketing and advertising /

Rosenberg, Jerry Martin.

Dictionary of marketing and advertising / Jerry M. Rosenberg. - New York : Wiley , 1995. - xii, 371 p. 24 cm. - Business dictionary series .

Includes bibliographical references.

0471025038 047102502X

94025576


Marketing--Dictionaries.
Advertising--Dictionaries.

HF5415 / .R577 1995

658.8'003
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