Dictionary of marketing and advertising /
Rosenberg, Jerry Martin.
Dictionary of marketing and advertising / Jerry M. Rosenberg. - New York : Wiley , 1995. - xii, 371 p. 24 cm. - Business dictionary series .
Includes bibliographical references.
0471025038 047102502X
94025576
Marketing--Dictionaries.
Advertising--Dictionaries.
HF5415 / .R577 1995
658.8'003
Dictionary of marketing and advertising / Jerry M. Rosenberg. - New York : Wiley , 1995. - xii, 371 p. 24 cm. - Business dictionary series .
Includes bibliographical references.
0471025038 047102502X
94025576
Marketing--Dictionaries.
Advertising--Dictionaries.
HF5415 / .R577 1995
658.8'003