Selling to a segmented market the lifestyle approach Chester A. Swenson.
Detalles de publicación: Lincolnwood, Ill., USA NTC Business Books 1992.Descripción: xix, 177 p. 23 cmISBN:- 0844234591 (softcover)
- 658.8/34 20
- HF5415.127 .S94 1992
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
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| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.127 .S94 1992 (Navegar estantería(Abre debajo)) | Disponible | 50000001813566 |
Descripciones mejoradas de Syndetics:
This volume shows how businesses can prosper in the rapidly changing, fragmented markets of the 1990s by adopting a new, highly effective marketing strategy--the lifestyle approach. Author Chester Swenson profiles the major and emerging consumer segments and shows how to reach these markets through precisely targeted, personalized marketing campaigns that take into account a segment's demographics, attitudes, values, interests, community activities, and affiliations. Successful lifestyle programs introduced by major companies like Reebok, 3M, and Coca-Cola are used throughout the discussion to illustrate aspects of the lifestyle marketing strategy.
Originally published: New York : Quorum Books, c1990.
Includes bibliographical references (p. [153]-[165] and index.
Tabla de contenidos provista por Syndetics
- Preface
- Introduction
- Segmentation and the Lifestyle
- Approach Getting There from Here Secure
- Adults Women College Students
- Hispanics African Americans Marketing Through Sports
- Catching the Tide General
- Bibliography
- Index