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Selling to a segmented market

Swenson, Chester A.

Selling to a segmented market the lifestyle approach Chester A. Swenson. - Lincolnwood, Ill., USA NTC Business Books 1992. - xix, 177 p. 23 cm.

Originally published: New York : Quorum Books, c1990.

Includes bibliographical references (p. [153]-[165] and index.

ISBN: 0844234591 (softcover)

LCCN: 92002698

Subjects--Topical Terms:
Market segmentation--United States.
Life style--United States.
Consumer behavior--United States.
Consumers' preferences--United States.

LC Class. No.: HF5415.127 / .S94 1992

Dewey Class. No.: 658.8/34

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