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Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson.
Series The Irwin series in marketingDetalles de publicación: Homewood, IL Irwin c1993.Edición: 3rd edDescripción: xxvii, 772 p., [16] p. of plates ill. (some col.) 24 cmISBN:- 0256105677
- 658.8/342 20
- HF5415.3 .P468 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.3 .P468 1993 (Navegar estantería(Abre debajo)) | Disponible | 50000001820454 |
Total de reservas: 0
Includes bibliographical references and indexes.
Tabla de contenidos provista por Syndetics
- Section 1 A Perspective on Consumer Behavior
- Chapter 1 Introduction to Consumer Behavior and Marketing Strategy
- Chapter 2 A Framework for Consumer Analysis
- Section 2 Affect and Cognition and Marketing Strategy
- Chapter 3 Introduction to Affect and Cognition
- Chapter 4 Consumers' Product Knowledge and Involvement
- Chapter 5 Attention and Comprehension
- Chapter 6 Attitudes and Intentions
- Chapter 7 Consumer Decision Making
- Section 3 Behavior and Marketing Strategy
- Chapter 8 Introduction to Behavior
- Chapter 9 Conditioning and Learning Processes
- Chapter 10 Influencing Consumer Behaviors
- Section 4 The Environment and Marketing Strategy
- Chapter 11 Introduction to the Environment
- Chapter 12 Cultural and Cross-Cultural Influences
- Chapter 13 Subculture and Social Class
- Chapter 14 Reference Groups and Family
- Section 5 Consumer Behavior and Marketing Strategy
- Chapter 15 Market Segmentation and Product Positioning
- Chapter 16 Consumer Behavior and Product Strategy
- Chapter 17 Consumer Behavior and Promotion Strategy
- Chapter 18 Consumer Behavior and Pricing Strategy
- Chapter 19 Consumer Behavior, Electronic Commerce, and Channel Strategy