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Consumer behavior and marketing strategy

Peter, J. Paul.

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 3rd ed. - Homewood, IL Irwin c1993. - xxvii, 772 p., [16] p. of plates ill. (some col.) 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256105677

LCCN: 92020169

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.3 / .P468 1993

Dewey Class. No.: 658.8/342

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