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Product strategy for high-technology companies how to achieve growth, competitive advantage, and increased profits Michael E. McGrath.
Detalles de publicación: Burr Ridge, Ill. Irwin Professional Pub. c1995.Descripción: xiv, 284 pISBN:- 0786301465
- 658.4/012 20
- HD30.28 .M3837 1995
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4012 M147p (Navegar estantería(Abre debajo)) | c. 2 | Disponible | 80000001766206 | |||||||||||||
| Libro | Biblioteca Encarnación Valdés Colección General bev | 658.4012 M147p (Navegar estantería(Abre debajo)) | Disponible | 80000001751679 |
Total de reservas: 0
Descripciones mejoradas de Syndetics:
Product strategy is the most important determinant of success for high-technology companies. It defines the products on which a company bases its business & shapes the way those products will win or lose against the competition. Yet even in high-technology companies, very few executives understand how to conceive & shape successful product strategy. Product Strategy for High-Technology Companies shows readers how to: effectively develop product strategy; apply the latest concepts & techniques for achieving competitive advantage; learn from the product strategies of other high-technology companies.
Includes index.
Tabla de contenidos provista por Syndetics
- Part I Framework for Product Strategy
- 1 Strategy Requires Vision
- 2 Aligning Vision and Strategy
- 3 Building the Foundation: Product Platform Strategy
- 4 Defining the Offerings: Product Line Strategy
- 5 Addressing Market Realities: the MPP Framework
- 6 Successful Expansion Paths: The Leveraged Expansion Framework
- Part II Competitive Strategy
- 7 Achieving Sustained Differentiation Using Vectors of Differentiation
- 8 Product Pricing Strategy
- 9 Taking Advantage of First-to-Market and Fast-Follower Strategies
- 10 Thinking Globally About Product Strategy
- 11 Understanding the Opportunities and Risks of Cannibalization
- Part III Growth Strategies
- 12 Highways to Rapid Growth
- 13 Growth Through Acquisitions
- 14 Growth Through New Ventures
- 15 Growth Through Innovation
- Part IV The Process of Product Strategy
- 16 Strategic Balance and Portfolio Management
- 17 Process Elements