APA

McGrath M. E., . (1995). Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits. Burr Ridge, Ill: Irwin Professional Pub.

Chicago

McGrath Michael E, . 1995. Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits. Burr Ridge, Ill: Irwin Professional Pub.

Harvard

McGrath M. E., . (1995). Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits. Burr Ridge, Ill: Irwin Professional Pub.

MLA

McGrath Michael E, . Product strategy for high-technology companies: how to achieve growth, competitive advantage, and increased profits. Burr Ridge, Ill: Irwin Professional Pub. 1995.