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The marketing imagination Theodore Levitt.
Detalles de publicación: New York Free Press London Collier Macmillan c1986.Edición: New, expanded edDescripción: xxv, 238 p. illISBN:- 0029191807
- 0029190908 (pbk.)
- 658.8 19
- HF5415 .L482 1986
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415 .L482 1986 (Navegar estantería(Abre debajo)) | Disponible | 50000002041639 |
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Descripciones mejoradas de Syndetics:
Prof. Ted Levitt, Editor of the Harvard Business Review, is renowned as a marketing expert. In this volume he has expanded his original 1983 publication, to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. This provocative and challenging book is a must-read for everyone in business. Levitt's literate, thoughtful treatment takes the reader from the broadest theoretical concepts to specific how-to pointers.
Includes bibliographical references and index.