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The marketing imagination

Levitt, Theodore

The marketing imagination Theodore Levitt. - New, expanded ed. - New York London Free Press Collier Macmillan c1986. - xxv, 238 p. ill.

Includes bibliographical references and index.

ISBN: 0029191807 0029190908 (pbk.)

LCCN: 86000576

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .L482 1986

Dewey Class. No.: 658.8

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