New product development managing and forecasting for strategic success Robert J. Thomas.
Series The Portable MBA seriesDetalles de publicación: New York Chichester John Wiley c1993.Descripción: xiv, 352 p. ill. 26 cmISBN:- 0471572268
- 658.575 20
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Descripciones mejoradas de Syndetics:
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
Includes bibliographical references (p. 319-338) and indexes.
Tabla de contenidos provista por Syndetics
- Structuring New Product Development
- Why New Product Development?
- Mediating Turbulent Business Environments
- Anticipating Market Acceptance of New Products
- Preparing the Organization for New Product Development
- Managing New Product Development
- The Ongoing Process of New Product Development
- Building a New Product Decision Support System
- New Product Development and Forecasting
- Estimating Market Opportunity for New Products
- New Product Sales Forecasting
- New Product Financial Control
- Implementing New Product Development
- Test Marketing New Products
- Market Entry Decisions
- Launching and Tracking New Product Programs
- Notes
- Indexes
Notas de autor provistas por Syndetics
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.