New product development

Thomas, Robert J.

New product development managing and forecasting for strategic success Robert J. Thomas. - New York Chichester John Wiley c1993. - xiv, 352 p. ill. 26 cm. - The Portable MBA series .

Includes bibliographical references (p. 319-338) and indexes.

0471572268 £19.95 : Formerly CIP

gb 94015037

GB94-15037


New products--Management.
New products--Marketing--Forecasting.

New products Development

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