New product development
Thomas, Robert J.
New product development managing and forecasting for strategic success Robert J. Thomas. - New York Chichester John Wiley c1993. - xiv, 352 p. ill. 26 cm. - The Portable MBA series .
Includes bibliographical references (p. 319-338) and indexes.
0471572268 £19.95 : Formerly CIP
gb 94015037
GB94-15037
New products--Management.
New products--Marketing--Forecasting.
New products Development
658.575
New product development managing and forecasting for strategic success Robert J. Thomas. - New York Chichester John Wiley c1993. - xiv, 352 p. ill. 26 cm. - The Portable MBA series .
Includes bibliographical references (p. 319-338) and indexes.
0471572268 £19.95 : Formerly CIP
gb 94015037
GB94-15037
New products--Management.
New products--Marketing--Forecasting.
New products Development
658.575