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Consumer behavior John C. Mowen.
Series The Macmillan series in marketingDetalles de publicación: New York Macmillan Toronto Maxwell Macmillan Canada c1993.Edición: 3rd edDescripción: xxii, 808 pISBN:- 0023845910
- 658.8/342 20
- HF5415.32 .M68 1993
| Imagen de cubierta | Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Ubicación en estantería | Signatura topográfica | Materiales especificados | Info Vol | URL | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | Prioridad de la cola de reserva de ejemplar | Reservas para cursos | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | Biblioteca de Mayagüez Colección General mb | HF5415.32 .M68 1993 (Navegar estantería(Abre debajo)) | Disponible | 50000002039757 |
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Descripciones mejoradas de Syndetics:
The authors' goal in Consumer Behavior, Fifth Edition is three-fold--(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.
Includes bibliographical references and indexes.
sept/92 59.98
Tabla de contenidos provista por Syndetics
- I Introduction
- 1 An Introduction to Consumer Behavior
- 2 Consumer Behavior and the Marketing Manager
- II Individual Consumer Processes
- 3 Information Processing I: Involvement and Perception
- 4 Information Processing II: Memory and Cognitive Learning
- 5 Behavioral Learning
- 6 Consumer Motivation and Affect
- 7 Personality and Psychographics
- 8 Consumer Beliefs, Attitudes, and Behaviors
- 9 Attitude, Belief, and Behavior Change
- 10 Persuasive Communications
- 11 Consumer Decision Processes I: Problem Recognition and Search
- 12 Consumer Decision Processes II: Evaluation and Choice
- 13 Postacquisition Processes, Consumer Satisfaction, and Brand Loyalty
- III The Consumer Environment
- 14 The Consumer Environment and the Impact of Situational Influences
- 15 Group Processes I: Group, Dyadic, and Diffusion Processes
- 16 Group Processes II: Household and Organizational Processes
- 17 Cultural Processes I: Culture and Popular Culture
- 18 Cultural Processes II: The Subcultural Environment and Demographics
- 19 International Issues in Consumer Behavior
- 20 The Dark Side of Consumer Behavior
- Name Index
- Subject Index