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Mowen, John C.

Consumer behavior John C. Mowen. - 3rd ed. - New York Toronto Macmillan Maxwell Macmillan Canada c1993. - xxii, 808 p. - The Macmillan series in marketing .

Includes bibliographical references and indexes.

ISBN: 0023845910

LCCN: buc93000190

Subjects--Topical Terms:
Consumer behavior
Consumers--United States.

LC Class. No.: HF5415.32 / .M68 1993

Dewey Class. No.: 658.8/342