Authenticity marketing to generation Z: (Registro nro. 306935)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01554nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260909160427.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260909b2024 |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9798850102357 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | R67 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rose, Emanuel |
| 9 (RLIN) | 303505 |
| 245 ## - TITLE STATEMENT | |
| Title | Authenticity marketing to generation Z: |
| Remainder of title | how to earn the loyalty of generation Z through digital connection. / |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Columbia, SC : |
| Name of producer, publisher, distributor, manufacturer | Strategic eMarketing, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 115 pages : |
| Dimensions | 22 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Authenticity in Marketing |
| 9 (RLIN) | 303507 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction : This is Generation Z 7 --<br/>2. 2. The Digital Revolution Revolution Continues 17 --<br/>3. The Case for the Social CEO 29 --<br/>4. Social media employee advocacy 45 --<br/>5. Values driven marketing 49 --<br/>6. The E-Commerce Mandate 69 --<br/>7. Generation Z Demographics and Psychographics 85 --<br/>8. Marketing Successfully to Generation Z 95 --<br/>9. 9. Get Into Marketing Action 107 --<br/>10. About the Author 115 -- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Generation Z |
| 9 (RLIN) | 300245 |
| General subdivision | Attitudes |
| Topical term or geographic name entry element | Young consumers |
| 9 (RLIN) | 191401 |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Target marketing |
| 9 (RLIN) | 176925 |
| Topical term or geographic name entry element | Brand loyalty |
| 9 (RLIN) | 303508 |
| Topical term or geographic name entry element | Social media |
| 9 (RLIN) | 278472 |
| General subdivision | Marketing |
| Topical term or geographic name entry element | Generation Z |
| 9 (RLIN) | 300245 |
| General subdivision | Economic aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Col. General CARIBET |
| Classification part | HF5415.1265 |
| Call number prefix | General |
| Call number suffix | R67 2023 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/06/2024 | Amazon | 20.94 | General HF5415.1265 R67 2023 | 91000000754960 | 09/09/2026 | 1 | 30.94 | 10/06/2024 | Libro Col. General CARIBET |