Vista normal Vista MARC Vista ISBD

Rose, Emanuel

Authenticity marketing to generation Z: how to earn the loyalty of generation Z through digital connection. / txt - 115 pages : 22 cm. book - Authenticity in Marketing .

1. Introduction : This is Generation Z 7 --
2. 2. The Digital Revolution Revolution Continues 17 --
3. The Case for the Social CEO 29 --
4. Social media employee advocacy 45 --
5. Values driven marketing 49 --
6. The E-Commerce Mandate 69 --
7. Generation Z Demographics and Psychographics 85 --
8. Marketing Successfully to Generation Z 95 --
9. 9. Get Into Marketing Action 107 --
10. About the Author 115 --

ISBN: 9798850102357

Subjects--Topical Terms:
Generation Z--Attitudes
Young consumers
Internet marketing
Target marketing
Brand loyalty
Social media--Marketing
Generation Z--Economic aspects

LC Class. No.: HF5415.1265 / R67 2023