Service management and marketing principles : (Registro nro. 302630)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03197 a2200337 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241011151221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2024 uk a|||go|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781040025789 |
| International Standard Book Number | 9781032603704 |
| International Standard Book Number | 9781032749655 |
| International Standard Book Number | 9781003470373 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | DLC |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9980 |
| Item number | .K363 2024 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kandampully, Jay. |
| 9 (RLIN) | 301656 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Service management and marketing principles : |
| Remainder of title | Competing in the services economy / |
| Statement of responsibility, etc. | Jay Kandampully and David J. Solnet. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Electronic text (233 pages) : |
| Other physical details | illustrations ; |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Chapter 1. The service economy -- Chapter 2. Management and marketing challenges in the service economy -- Chapter 3. Management implications for service supply and demand -- Chapter 4. Understanding service quality -- Chapter 5. Customer centricity in practice -- Chapter 6. Translating service vision to action -- Chapter 7. Managing customer experience and service failures -- Chapter 8. Crafting a culture for service excellence -- Chapter 9. Leveraging technology -- Chapter 10. Fostering service innovation -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful, and exceptional experiences. This book introduces readers to a range of interrelated topics and the application of service management and marketing theories which are fundamentally critical to the success of all enterprises seeking competitive advantage through enhanced customer experience. This book analyses management and marketing challenges in the service and experience economy and provides insights into how marketers and managers can strike a balance between supply, demand, price, and quality and leverage technology for operational efficiency and to better manage customer service and expectations. Through the coverage of critical foundational topics, from how value is created; the evolution of global economies from goods, services to experiences; foundations of customer-centric management; managing service workers; integrating human touch with high-tech service; and many others, the authors provide a holistic understanding of management in a complex, globally interconnected world. This book will be useful for students, researchers, and instructors of business management, marketing, commerce, and economics. It will also be of interest to professionals working in healthcare, retail, financial services, government hospitality, leisure, tourism, and other services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Service industries |
| 9 (RLIN) | 168847 |
| General subdivision | Management |
| Topical term or geographic name entry element | Customer services |
| 9 (RLIN) | 83493 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 131165 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Solnet, David J. |
| 9 (RLIN) | 301657 |
| Relator term | author |
| 856 ## - | |
| Uniform Resource Identifier | https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=31251700 |
| Link text | Presione para acceder al libro en línea. |
| 942 ## - | |
| Koha item type | Libro electrónico |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 09/09/2024 | 97 = YBP Library Services | 300.00 | HD9980 .K363 2024 | 50000003297057 | 09/09/2024 | Ebook | 300.00 | 09/09/2024 | Libro electrónico |