100 ideas para el retail de la era digital: (Registro nro. 301507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02072aam a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240415111807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830s xxu||||gr|||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417209858 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | evl |
| Language of cataloging | spa |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | BEV |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Álvarez Orozco, Marcos |
| Relator term | autor |
| 245 ## - TITLE STATEMENT | |
| Title | 100 ideas para el retail de la era digital: |
| Remainder of title | cómo atraer y retener clientes en las tiendas del futuro / |
| Statement of responsibility, etc. | Marcos Alvarez. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Cien ideas para el retail de la era digital. |
| Title proper/short title | Cómo atraer y retener clientes en las tiendas del futuro. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Profit Editorial |
| Date of publication, distribution, etc. | 2019 |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Profit Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| Place of production, publication, distribution, manufacture | Barcelona, España : |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 271 páginas: ilustraciones |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| 337 ## - MEDIA TYPE | |
| Media type term | no mediado |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Nuevas herramientas para una nueva era.<br/>Retail canvas.<br/>Personas y aprendizaje: Actitud.<br/>Innovación.<br/>Procesos: Oportunidades.<br/>Producto.<br/>Proceso de compra.<br/>Clientes: calidez.<br/>Conexión.<br/>Personalización.<br/>Resultados: valor.<br/>Promoción.<br/>Los nuevos KPI: medición. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "En el pasado, las empresas líderes ejercían su posición de superioridad desde la manufactura y la distribución. En la actualida, es el cliente quien tiene el poder en sus propias manos a través del smartphone. De ahí que las empresas que triunfen hoy día no serán las que vendan bienes y servicios, sino las que vendan experiencias basadas en las sensaciones percibidas por sus clientes. Así pues, gran parte del éxito de estas empresas radicará en aprender a escuchar a sus clientes y ser capaces de conocer sus necesidades y gustos para cautivarlos y obtener una ventaja competitiva y duradera que haga posible la sostenibilidad de sus proyectos." --Amazon |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Online-Marketing. |
| 9 (RLIN) | 295671 |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| Topical term or geographic name entry element | Electronic commerce |
| 9 (RLIN) | 91171 |
| Form subdivision | Marketing |
| Topical term or geographic name entry element | Selling |
| 9 (RLIN) | 167771 |
| Form subdivision | Electronic commerce |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 23 |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 07/03/2024 | 7 | 28.95 | 2 | 1 | 658.872 A4731c | 80000002617101 | 08/12/2025 | 24/11/2025 | 28.95 | 07/03/2024 | Libro |