Detalles MARC
| 000 -LEADER |
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| fixed length control field |
03918nam a22004217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109143411.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200420s2020 enkao ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781474299411 |
| Qualifying information |
(pb) |
|
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| International Standard Book Number |
9781474299398 |
| Qualifying information |
(hb) |
|
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| Canceled/invalid ISBN |
9781474299381 |
| Qualifying information |
(epub) |
|
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| Canceled/invalid ISBN |
9781474299374 |
| Qualifying information |
(epdf) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC998 |
| Item number |
.R35 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
741.609 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Raizman, David Seth, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Reading graphic design history : |
| Remainder of title |
image, text and context / |
| Statement of responsibility, etc. |
David Raizman. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Visual Arts, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxxiv, 251 pages, 16 unnumbered pages of plates : |
| Other physical details |
illustrations (some color) ; |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| Media type code |
n |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| Carrier type code |
nc |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| 9 (RLIN) |
298522 |
| Title |
Cultural histories of design |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Josef Müller-Brockmann: “schutzt das Kind!” and the mythology of Swiss design -- <br/>Koloman Moser's Thirteenth Secession exhibition poster (1902): anatomy of a work of Viennese graphic design -- <br/>Cassandre and Dubonnet: art posters and publicité in interwar Paris -- <br/>Frank Zachary at "Holiday": travel, leisure, and art direction in post-World War II America -- <br/>Food, race, and the "New Advertising": the Levy's Jewish Rye Bread campaign 1963-1969 -- <br/>Graphic design and politics: Thomas Nast and the “Tammany Tiger loose” -- <br/>The politics of learning: Dr. John Fell and the Fell types at Oxford University in the later seventeenth century. |
|
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| Formatted contents note |
1 Josef Müller-Brockmann: "schutzt das Kind!" and the Mythology of Swiss Design -- 2 Koloman Moser's Thirteenth Secession Exhibition Poster (1902): Anatomy of a Work of Viennese Graphic Design -- 3 Cassandre and Dubonnet: Art Posters and Publicité in Interwar Paris -- 4 Frank Zachary at Holiday: Travel, Leisure, and Art Direction in Post-World War II America -- 5 Food, Race, and the "New Advertising": The Levy's Jewish Rye Bread Campaign 1963-1969<br/>6 Graphic Design and Politics: Thomas Nast and the "TAMMANY TIGER LOOSE" -- 7 The Politics of Learning: Dr. John Fell and the Fell Types at Oxford University in the Later Seventeenth Century -- Bibliography -- Index |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Reading Graphic Design History uses a series of key texts from the history of print culture to address issues of class, race and gender. It encourages the reader to look at print advertising, illustration, posters, magazine art direction and typography aesthetically but also critically. David Raizman's innovative approach intentionally challenges the canon of graphic design history and various traditional understandings of graphic design that have privileged certain schools or movements. He re-examines 'icons' of graphic design in light of their local contexts, avoiding generalisation to explore underlying attitudes about various social issues. He encourages new ways of reading graphic design that take into account a broader context for graphic design activity, rather than generalisations that discourage the understanding of difference and the means by which graphic design communicates cultural values"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
Social aspects. |
|
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| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
Political aspects. |
|
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| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
History. |
|
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| Topical term or geographic name entry element |
Graphic arts |
| General subdivision |
Social aspects |
| 9 (RLIN) |
105242 |
|
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| Topical term or geographic name entry element |
Commercial arts. |
| 9 (RLIN) |
78598 |
|
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| Topical term or geographic name entry element |
Graphic design Typography |
| 9 (RLIN) |
105245 |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 |
| Link text |
Acceso Remoto |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2652705 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Classification part |
NC998 |
| Call number prefix |
General |
| Call number suffix |
R35 2020 |