The 22 immutable laws of branding : (Registro nro. 217099)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01627nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190719153937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 062210s2002 a ri 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 20032267314 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0060007737 |
| International Standard Book Number | 9780060007737 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | R54 2002 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| 9 (RLIN) | 159540 |
| 245 14 - TITLE STATEMENT | |
| Title | The 22 immutable laws of branding : |
| Remainder of title | how to build a product or service into a world-class brand |
| Statement of responsibility, etc. | Al Ries and Laura Ries. |
| Medium | txt |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | The twentytwo laws of branding |
| Title proper/short title | How to build a product or service into a world-calss brand |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First collins business edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York |
| Name of producer, publisher, distributor, manufacturer | HarperCollins |
| Date of production, publication, distribution, manufacture, or copyright notice | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi 255p. |
| Other physical details | ill. |
| Dimensions | 24cm |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediaded |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | ''This edition combines The 22 immutable laws of branding and the 11 immutavble laws of Internet branding,when added illustrations and text''. |
| General note | Include Index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The 22 Immutable laws of branding--The 11immutable lwas of internet branding. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Decision making. |
| 9 (RLIN) | 131165 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 154120 |
| Topical term or geographic name entry element | Business names. |
| 9 (RLIN) | 67264 |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 64903 |
| Topical term or geographic name entry element | Trademarks |
| 9 (RLIN) | 180992 |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ries, Laura. |
| 9 (RLIN) | 159543 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Classification part | HD69.B7 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | First collins business edition |
| Call number prefix | General |
| Call number suffix | R54 2002 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 27/05/2016 | pionet | 10.87 | 450107 | General HD69.B7 R54 2002 | 91000000002907 | 27/05/2016 | 1 | 20.87 | Libro |