Marketing Management (Registro nro. 201185)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 01258nam a2200229Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 279735 |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527195822.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 061006t2007 njua 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131963341 |
| Condiciones de disponibilidad | 145.95 |
| 049 ## - FONDOS LOCALES (OCLC) | |
| Fondos de biblioteca | Mayaguez |
| -- | mb |
| 100 1# - AUTOR PERSONAL | |
| nombre | Winer, Rusell S. |
| 9 (RLIN) | 189722 |
| 245 10 - TÍTULO PROPIAMENTE DICHO | |
| título | Marketing Management |
| Mención de responsabilidad, etc. | Rusell S. Winer. |
| 250 ## - EDICIÓN | |
| edición | 3rd ed. |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | NJ |
| Editor, distribuidor | Prentice Hall |
| Fecha de publicación | c2007. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xxv, 481 p. |
| Ilustraciones | ill. (some col. ) |
| Dimensiones | 28 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets. |
| 590 ## - NOTA LOCAL (RLIN) | |
| Nota local | gccoct2006 |
| 082 00 - CLASIFICACIÓN DECIMAL DEWEY | |
| edición | 658.8 W767m3 |
| 090 ## - CLASIFICACIÓN LOCAL | |
| clasificación | HF5415.13 |
| clave de autor | .W5476 2007 |
| 100 1# - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Marketing |
| Subdivisión general | Management. |
| Fuente del encabezamiento o término | Local |
| 9 (RLIN) | 131165 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | HF_5415_130000000000000__W5476_2007 | 283251 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | Libreria PUCPR | 145.95 | 401648 | HF5415.13 .W5476 2007 | 50000002167517 | 27/05/2016 | r:279735 | Libro |