Marketing Management
Winer, Rusell S.
Marketing Management Rusell S. Winer. - 3rd ed. - NJ Prentice Hall c2007. - xxv, 481 p. ill. (some col. ) 28 cm.
Includes bibliographical references and index.
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets.
0131963341 145.95
Marketing--Management.
Marketing Management Rusell S. Winer. - 3rd ed. - NJ Prentice Hall c2007. - xxv, 481 p. ill. (some col. ) 28 cm.
Includes bibliographical references and index.
Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Strategies for service markets.
0131963341 145.95
Marketing--Management.