Marketing myths that are killing business (Registro nro. 177243)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 01079nam a2200229Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 246444 |
| 003 - NÚMERO DE CONTROL | |
| campo de control | BIBL |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527185032.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 951003s1993 nyua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9701005198 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA | |
| Número de control de sistema | (OCoLC)33232738 |
| 049 ## - FONDOS LOCALES (OCLC) | |
| Fondos de biblioteca | PUXA |
| 100 1# - AUTOR PERSONAL | |
| nombre | Clancy, Kevin J. |
| 9 (RLIN) | 73849 |
| 245 10 - TÍTULO PROPIAMENTE DICHO | |
| título | Marketing myths that are killing business |
| Mención de responsabilidad, etc. | Kevin J. Clancy |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | New York |
| Editor, distribuidor | McGraw-Hill |
| Fecha de publicación | c1993. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | 308 p. |
| Ilustraciones | ill. |
| 500 ## - NOTA GENERAL | |
| Nota general | Includes index. |
| Nota general | Translation of: Marketing myths that are killing business. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance. |
| 050 00 - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | HF5415 .C5278 1993 |
| 100 1# - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Marketing |
| Fuente del encabezamiento o término | Local |
| 9 (RLIN) | 131165 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type | Cost, normal purchase price | Cost, replacement price | Price effective from |
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| No | 658_800000000000000_C587M | 421371 | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 06/03/2020 | 658.8 C587m | 80000002639667 | 06/03/2020 | Libro | 0.00 | 10.00 | 06/03/2020 | ||||||||
| No | HF_5415_000000000000000__C5278_1993 | 73952 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | 484973 | HF5415 .C5278 1993 | 50000001812808 | 27/05/2016 | r:246444 | Libro |