Marketing myths that are killing business
Clancy, Kevin J.
Marketing myths that are killing business Kevin J. Clancy - New York McGraw-Hill c1993. - 308 p. ill.
Includes index. Translation of: Marketing myths that are killing business.
Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance.
9701005198
Marketing
HF5415 .C5278 1993
Marketing myths that are killing business Kevin J. Clancy - New York McGraw-Hill c1993. - 308 p. ill.
Includes index. Translation of: Marketing myths that are killing business.
Business performance -- Marketing planning -- Marketing department organization -- Marketing decision making -- Marketing research -- Marketing climate -- New products -- Targeting -- Positioning -- Advertising -- Media planning and scheduling -- Promotion -- Public relations -- Pricing -- Sales force management -- Direct marketing -- Retailing -- Customer service -- Test marketing -- Measuring marketing performance.
9701005198
Marketing
HF5415 .C5278 1993