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DeGraff, Jeffrey Thomas.

Leading innovation : how to jump start your organization's growth engine / Jeff DeGraff & Shawn E. Quinn. - New York : McGraw-Hill, c2007. - ix, 374 pages : illustrations ; 25 cm.

Includes bibliographical references (p. 367-370) and index.

Part 1. The Case for Innovation -- Chapter 1. The Innovation Genome -- Chapter 2. The Creativize Method -- Part 2. Implementing Innovation -- Chapter 3. Step 1: Synthesize -- Chapter 4. Step 2: Strategize -- Chapter 5. Step 3: Socialize -- Chapter 6. Step 4: Supervise -- Chapter 7. Step 5: Synchronize -- Chapter 8. Step 6: Specialize -- Chapter 9. Step 7: Systemize -- Chapter 10. Conclusion: Creativizing Yourself, Your Team, and Your Organization -- Notes -- Index.

Leading Innovation provides a straightforward approach to recognizing and developing creative ideas and then launching them into products, services, and processes that drive breakthrough innovation and consistent value creation.

ISBN: 0071470182 9780071470186

LCCN: 2006015479

Subjects--Topical Terms:
Organizational change.
Corporate culture.
Creative ability in business.

LC Class. No.: HD58.8 / .D4383 2007

Dewey Class. No.: 658.4/063