Marketing de servicios
Zeithaml, Valarie A.
Marketing de servicios Valarie A. Zeithaml,Marie Jo Bitner,Dwayne D. Gremler;rev. técnica Juan Pablo Calderón Dávalos,Irma López Espinosa. - 5th ed. - México McGraw-Hill 2009. - 709 p. 26 cm.
Includes index.
9789701072776
Services industries--Marketing.
Marketing
Customer services
HD 9980.5 / .Z4518 2009
Marketing de servicios Valarie A. Zeithaml,Marie Jo Bitner,Dwayne D. Gremler;rev. técnica Juan Pablo Calderón Dávalos,Irma López Espinosa. - 5th ed. - México McGraw-Hill 2009. - 709 p. 26 cm.
Includes index.
9789701072776
Services industries--Marketing.
Marketing
Customer services
HD 9980.5 / .Z4518 2009