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Selling today

Manning, Gerald L.

Selling today creating customer value Gerald L. Manning, Barry L. Reece. - 9th ed. - New Jersey Pearson c2004. - xxix, 527 p. col. ill. 21 cm.

Includes Selling Today supplement -- Using Technology to add Value, 2004.

Includes bibliographical references (p. 497-507) and index.

ISBN: 0131009524 154.75

Subjects--Topical Terms:
Selling

LC Class. No.: HF5438.25 / .M35 2004

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