Services marketing
Lovelock, Christopher H.
Services marketing Christopher H. Lovelock. - 3rd ed. - Upper Saddle River, N.J. Prentice Hall c1996. - xii, 660 p. ill. 25 cm.
Includes bibliographical references (p. 649-650) and index.
0134558413
95050896
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1996
658.8
Services marketing Christopher H. Lovelock. - 3rd ed. - Upper Saddle River, N.J. Prentice Hall c1996. - xii, 660 p. ill. 25 cm.
Includes bibliographical references (p. 649-650) and index.
0134558413
95050896
Professions--Marketing.
Service industries--Marketing.
HF5415.122 / .L68 1996
658.8